Ecobond Aluminum Trading: 7.5x return on ad spend for a building-materials supplier
7.5x return on ad spend in 11 months, for a cladding supplier with no online marketing before us.
- Return on ad spend, September 2024 to July 2025
- 7.5x
- Brand the same owner trusted us with, after Posh
- 2nd
- Client
- Ecobond Aluminum Trading
- Industry
- Aluminum composite panels and cladding, Manila
- Services
- Strategy, an on-location shoot, ad creative, Meta ads and Messenger inquiries
- When
- September 2024 to July 2025
The challenge
Ecobond supplies aluminum composite panels (ACP) and cladding for homes, shops and industrial buildings. Like Posh, it had never marketed online, and it has the same owner: after what we did for Posh, Jerwin L. handed us Ecobond too. It needed to stand out in a crowded construction-materials market and show buyers what ACP can do.
What we did
- Strategy and offer. We agreed with Ecobond on what to focus on, then built the content on their real projects, including a Cebu Pacific dummy airplane. The offer: 20% off fade-resistant panels, for a limited time.
- A one-day shoot. At the WORLDBEX trade show and at finished project sites: Ecobond's staff talking about the product and at work, and footage of the panels on real projects and in more creative uses.
- Creative. Deliberately raw: real staff doing real work, with minimal editing and simple transitions, cut for Reels, feed and Stories. The offer sat in the captions and headlines. Image ads ran beside the videos, and the single best-selling ad was an image.
- Targeting. Message campaigns only, for people in Metro Manila aged 25 to 55 interested in construction, building materials, architecture, construction engineering and contracting. Interest audiences beat retargeting. The ads ran in Ecobond's own Meta Business Suite.
- Messenger and follow-through. Our chat team handled the inquiries, and Ecobond's team closed the sales. As with Posh, the first three months brought good leads before the first sales.
The results
From September 2024 to July 2025, Ecobond's ad account returned 7.5 times its ad spend in sales. Real staff and real projects built trust faster than polished production, and the leads that came in were warm.
Return on ad spend is for the whole ad account: the sales Ecobond reported, divided by what they spent on ads.
“Love your content! Thank you for always bringing fresh ideas and positive energy. We truly appreciate all your hard work and creativity👍”