Work · International

GlobeIn: ad spend scaled 10x, to $10,000 a day, while beating revenue targets

Ad spend scaled 10x, up to $10,000 a day, while revenue grew 106.57%.

Ad spend

10x

A day at the peak, still beating the revenue target

$10,000

Revenue

+106.57%

Return on ad spend

+17.39%

Client

GlobeIn

Industry

Artisan home-decor subscription box, San Francisco, US

Services

Creative production and testing, Facebook ads

The challenge

GlobeIn, based in San Francisco, sells ethically sourced, handcrafted products from artisans around the world, including a monthly artisan subscription box. Their winning campaign had run for three years and was burnt out. Their media buyer didn't make creative, and they were running about five tests a month when they needed five a day.

What we did

• Creative at volume. A steady stream of new ad creative, so there was always something new to test.
• Testing. Far more Facebook A/B tests, watching what worked and what didn't and adjusting as we went. New creatives were tested on the side, ready to replace any that burnt out.
• Scaling. In the best month, 12 different creatives were working across the campaigns. That spread is what let GlobeIn spend $10,000 a day and still beat its revenue target.
• Risk. Careful management of ad spend, often more conservative than the client, and not afraid to challenge the client's ideas or strategy.

The results

Monthly ad spend went from $30,000 to over $80,000. Six months later, GlobeIn spent over $500,000 in under three months and had its first seven-figure month. Revenue grew 106.57% and return on ad spend 17.39%, and GlobeIn passed 30,000 subscribers.

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