Hamel Trading: 207 leads and ₱142,464 in air-conditioning sales, a 51.74x return
207 leads and 10 sales worth ₱142,464 in about 10 days of ads, a 51.74x return on investment.
- Leads, against a goal of 130
- 207
- Purchases
- 10
- Revenue
- ₱142,464
- Return on investment
- 51.74x
- Client
- Hamel Trading
- Industry
- Air-conditioning sales, installation and service, Cebu
- Services
- Market and competitor research, an offer, Facebook ads
- When
- 2021
The challenge
Hamel Trading sells, installs, cleans and repairs air-conditioners in Cebu and nearby cities. It's a high-ticket product that few people are shopping for at any given moment, and Hamel sells to two very different markets: households, and contractors and dealers.
What we did
- Research. Competitor research showed everyone leading with discounted prices. We matched the discount, but led with the buyer's problem, so the ads cut through the noise.
- Offer and targeting. Research into two very different markets, households and contractors and dealers, with different motivations and problems. One offer built to speak to Hamel's market, with targeting kept on point.
- Creative. Facebook ads built to catch attention and warm buyers up, so Hamel's sales team could close.
The results
Against a goal of 130 leads, the campaigns brought 207: 173 households and 34 dealers. 10 of them bought, worth ₱142,464, a 51.74x return on investment after about 10 to 11 days of ads.
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