Highlights & Co.: 2 new clients worth ₱89,000 in the first month
112 leads, 7 calls and 2 new clients worth ₱89,000 in the first month, reaching homeowners directly.
- Leads in the first month
- 112
- Calls booked with the brand managers
- 7
- From 2 new clients
- ₱89,000
- Sold online straight from the ads
- ₱655.50
- Client
- Highlights & Co.
- Industry
- Furniture, lighting and fixtures, Visayas and Mindanao
- Services
- Messenger campaign, image and GIF ads, lead pre-qualification
- When
- 2021
The challenge
Highlights & Co. sells distinctive furniture, lighting and fixtures online, to clients across the Visayas and Mindanao. After more than a year in business, most of their clients were architects and interior designers. They wanted to sell to homeowners directly.
What we did
- Strategy. Our planning questionnaire set three goals: be seen across the Visayas and Mindanao, turn more leads into sales, and bring steady traffic to the website and social pages. We studied the brand, its market and its voice.
- Targeting. A Messenger campaign aimed at homeowners rather than design professionals, with narrow targeting.
- Creative. Attention-grabbing image and GIF ads.
- Messenger. Our chat specialist replied to customers in the brand's own voice and pre-qualified every lead, so the people who booked a call with the brand's managers already meant business.
The results
In the first month: 112 leads, 7 calls with the brand managers and 2 new clients worth ₱89,000, plus ₱655.50 from customers who bought online straight from the ads. About 10% of the leads were high quality, in the founders' words, and the rest stayed in follow-up.
“It was amazing working with Augmen Digital. They were very thorough in collecting as much information as they could to better understand our brand, our market, as well as our brand voice.”
