Work · International
Kaylee Jackson: $894,000 of profitable ad spend in four months
$894,000 of profitable ad spend from January to April 2021, 4.91 times the year before.
- Profitable ad spend, January to April 2021
- $894,000
- Ad spend, compared with January to April 2020
- 4.91x
- Client
- Kaylee Jackson
- Industry
- Jewelry e-commerce, Australia
- Services
- Ad creative, marketing angles and Facebook ads, on a performance-based structure
- When
- 2020 to 2021
The challenge
Kaylee Jackson is an Australian jewelry e-commerce brand. For its first year, owner Grant A. ran the ads himself and woke at 2am to check them. His media manager could only run the angles, videos and copy Grant made, and even with a designer and a video editor, he was still managing all of it. He was close to burnout, and the business was sliding.
What we did
- Everything around the ads. The marketing angles, the creative and the media buying. Grant sent a product video; we sent back the finished ad with the hook, animation and copy, for him to approve.
- Testing. New tests and fresh creative all the time, so the campaigns stayed profitable.
- A gradual start. A performance-based structure instead of a big upfront fee, beginning in the fourth quarter, the brand's slowest season.
The results
The first month, in the slowest season, broke even. From January to April 2021 the ads ran $894,000 of profitable ad spend, 4.91 times the same months a year earlier.
“So we’ve never spent as much during the Q4 season, and this year became the first time we spent AND made a profit. November, December and then January until now have been incredible.”