MVC Immigration Consulting: 4 new clients worth ₱399,500+, a 17.38x return
102 assessment forms and 4 new clients worth more than ₱399,500, a 17.38x return on investment.
- Assessment forms submitted
- 102
- New clients
- 4
- Revenue
- ₱399,500+
- Return on investment
- 17.38x
- Client
- MVC Immigration Consulting
- Industry
- Canadian immigration consulting
- Services
- Market research, ad angle and audience testing, lead pre-qualification, webinar follow-up
- When
- 2021
The challenge
MVC Immigration Consulting helps people immigrate to Canada, with ten years of experience behind its immigration plans. It already had a strong record with its clients. What it needed was more serious, qualified visa leads, from Filipinos in the Philippines and from foreign nationals in Canada.
What we did
- Research. Our research into MVC's market and competitors shaped ads that spoke to the audience's dream of moving to Canada and held their own against other consultancies' ads.
- Testing. Tests of audiences, creative and ad angles, and demographics, adjusted in close touch with MVC's team about the quality of the leads.
- Pre-qualification. Our chat specialist checked every lead before passing it to MVC's team.
- Follow-up. Good leads who weren't ready yet were invited to a webinar, to keep them warm.
The results
102 people submitted MVC's assessment form and 4 became clients, worth more than ₱399,500: a 17.38x return on investment.
“I really enjoyed working with them because of their thorough knowledge in the field as well as their professionalism”
