Oto Ryu Home Cinema Designs: 13.7x return on ad spend, and still working together
13.7x return on ad spend on high-ticket home cinemas, in a partnership running since April 2023.
- Return on ad spend, April 2023 to May 2026
- 13.7x
- Working together, and still going
- Since 2023
- Client
- Oto Ryu Home Cinema Designs
- Industry
- Luxury home cinemas and acoustic design
- Services
- Strategy, an on-location shoot, ad creative, Meta ads and Messenger inquiries
- When
- April 2023 to today (ongoing)
The challenge
Oto Ryu designs and installs custom home cinemas and premium audio-visual rooms. Before us, they weren't running ads and had no plan for finding buyers for a high-ticket, carefully considered purchase. They wanted quality inquiries and a name people knew.
What we did
- Strategy and offer. A discovery call with our account and media-buying team produced the campaign plan: how to bring in leads, what to say and who to show it to. The offer is the quality itself, “engineered to perfection”, with no discounts.
- A shoot every month. One day a month in their showrooms: the founder talking, product demos, tours of the space and finished rooms.
- Creative. The lead video is 31 seconds. It opens inside the movie experience (“To watch a film is one thing, but to be so immersed in it that one breaks from reality is another”), then shows the team planning and building the cinema, with the call to action “Bring home theater like no other”. Cut for Reels, feed and Stories.
- Meta setup. We set up their Meta Business Suite in full, with automatic replies for new messages.
- Targeting. Interest audiences (home cinema, house construction, remodeling) beside custom audiences: people who engaged with the page, their client list, and lookalikes of it. Page engagers and client-list lookalikes converted best, along with high-income buyers interested in home cinema and remodeling.
- Messenger. Our chat team handled the Messenger inquiries the ads brought in.
The results
From April 2023 to May 2026, Oto Ryu's ad account returned 13.7 times its ad spend in sales. The inquiries moved from price shoppers to value-driven consultations with buyers ready for full home-cinema projects. We still run Oto Ryu's campaigns today.
Return on ad spend is for the whole ad account: the sales Oto Ryu reported, divided by what they spent on ads.
“Augmen over the months has become an essential part of Oto Ryu’s marketing strategy. Their creativity and on-point planning allows us a structured marketing, creating a strong social media presence and awareness for the brand. They have done a superb job of compiling leads for us, and have plans for keeping their services indefinitely. … 9/10 for Augmen. Love their services.”