Work · International
Potential X: Indiegogo goal reached in the first hour, $400,000+ raised
Funding goal reached within the first hour, then more than $400,000 raised from 1,700+ backers.
- To reach the funding goal
- 1 hour
- Raised
- $400,000+
- Backers
- 1,700+
- Cost per lead
- $1.99
- Client
- Potential X
- Industry
- Focus earbuds (technology), crowdfunding, London, UK
- Services
- Campaign planning, competitor research, Facebook ads
The challenge
Potential X, a technology company in London, invented earbuds that use EEG neurofeedback to help people focus. The product was still a prototype, so a crowdfunding campaign had to raise enough to develop it and go into production. Making ads in-house had been costing the team five hours a week or more, and the agencies they tried charged too much.
What we did
- Research. An in-depth look at the marketing and ads of the competition.
- A plan. Our planning framework set a campaign to break through the crowdfunding noise and drive revenue at scale.
- The campaign, end to end. We ran it from prelaunch to launch to the live campaign, with regular reports and replies within 24 hours, so the Potential X team could focus on growing the business.
The results
Demand was high enough that Potential X reached its funding goal within the first hour. The campaign raised more than $400,000 from 1,700+ backers, with 470+ reservations. In the first month, the cost per lead was $1.99, click-through rate rose 101.3% and conversion rate 63.71%.
“The overall process was very smooth, from prelaunch to launch to live campaign. I like the structure of having reports on a consistent basis. It gives me a level of confidence that they are actively managing the account. The communication is always effective.”